Introduction
Arçelik is a world-leading home appliance manufacturer and a subsidiary of Koç Holding, Turkiye's largest conglomerate. Arçelik is known for manufacturing a wide range of household appliances to the tune of US$ 8 billion per year. Recognizing the trajectory of the solar energy market, Arçelik began selling solar panels under its own brand name in 2021 and beginning solar panel production in its Istanbul factory in 2023.
Challenge
As Arçelik’s main expertise lies within the manufacturing space, the company relies heavily on dealerships and solutions partners to carry out installations. Despite having a brand name that makes products sell themselves, the customized, high-touch nature of solar project installations posed a barrier to Arçelik’s rapid expanison and ability to establish a dominant position in the solar market. Being a massive organization with well-established systems and procedures, any new solution needed to adapt to existing structures within the company.
Solution
- solarVis got in touch with Arçelik in Q2 2022 with the aim of creating a partnership.
- solarVis’ lead generation module was embedded into the company’s high-traffic website, enabling those who know the brand to become aware of their solar offerings.
- With a few days of effort on solarVis’ end, "Lead Generator" and sales hub was seamlessly integrated with their existing CRM system, and became the solar division’s go-to tool for managing dealerships and site-installations.
Future Expansions
Arçelik, with the support of solarVis aims to become Turkiye’s leading solar manufacturer.
Arçelik’s solar business has been growing rapidly, and the number of sales partners keeps increasing by the day. Thanks to solarVis’s scalable design, onboarding additional sales partners requires minimal effort on Arçelik’s part.
"We have been using solarVis for lead generation and dealership management, and it has been a game-changer for a manufacturing-focused business like ourselves. Thanks to solarVis, we can easily process thousands of leads per year and manage our dealers and their installation processes from start to finish. solarVis’s team worked closely with us to understand our needs and develop an optimal use case. I wholeheartedly recommend solarVis for anyone interested in the solar industry looking to turn their company into a highly efficient sales machine.”
