Solar Lead Generator
Embedded feasibility on akbank.com.tr, qualifying solar demand at the source.
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Case Study
Akbank turns its 8.5M-visitor website into a renewable lending engine
Embedded feasibility on akbank.com.tr captures qualified solar demand and routes it to partner EPCs with Akbank financing already on the table.
solarVis's platform expanded our reach and generated countless high-conversion leads.
Cemre Bozer
Vice President
Industry
Banking & financial services
Headquarters
Istanbul, Türkiye
Founded
1948
Parent
Sabancı Holding
Background
A leading Turkish bank, betting early on the solar transition
01Heritage
One of Türkiye's largest banks
Akbank is a Sabancı Holding subsidiary and one of the country's leading financial institutions, serving millions of retail and corporate customers across every Turkish province.
02Mandate
Backed by green funding lines
Development finance institutions provided dedicated funding for renewable energy lending, mandating Akbank to grow a sustainable portfolio aligned with Türkiye's energy transition.
03Opportunity
Solar demand on the rise
With residential and commercial solar adoption accelerating across the country, Akbank saw a chance to put its brand reach and balance sheet to work for the green transition.
04Partnership
solarVis as the technical backbone
Akbank partnered with solarVis to capture solar demand directly from its own digital channels and channel it to a vetted EPC network with Akbank financing built in.
Challenge
A balance sheet ready to lend, with no direct line to solar buyers
Akbank had the green funding, the brand trust, and a customer base spanning every Turkish province. What was missing was a way to turn that audience into qualified solar projects without building a renewables business from scratch. Generic loan landing pages converted poorly, and the bank had no easy way to plug into the EPC ecosystem actually building the systems on the ground.
Solution
A lending engine wired into the solar buying journey
Akbank embedded the solarVis Lead Generator directly into akbank.com.tr, turning its 8.5 million monthly visitors into a self-serve feasibility funnel. Qualified leads route automatically into the corporate lending module, where multiple partner EPCs can offer Akbank financing alongside the proposal. The integration positioned Akbank as the financing layer of choice for commercial and industrial solar in Türkiye.
01akbank.com.tr visitor8.5M monthly traffic
02Lead GeneratorInstant feasibility
03Qualified leadIntent + sizing
04Partner EPCHand-off to installer
05Akbank loanFinancing on the table
06Install & energiseProject funded
01akbank.com.tr visitor8.5M monthly traffic
02Lead GeneratorInstant feasibility
03Qualified leadIntent + sizing
04Partner EPCHand-off to installer
05Akbank loanFinancing on the table
06Install & energiseProject funded
How it's going
Bringing residential financing to a million rooftops
The next chapter extends the same playbook to retail customers. Akbank plans to join the residential lending platform so individual homeowners can finance rooftop solar through the same Lead Generator funnel, turning the bank's nationwide retail footprint into a residential green-lending channel.
At Akbank, we have had the pleasure of partnering with solarVis to help build our green energy portfolio by joining their lending platform. solarVis's platform has expanded our reach and enhanced the customer experience, generating countless high-conversion leads in the process.
Cemre Bozer
Vice President
Akbank
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