Solar Lead Generator
Embedded lead capture across the Arçelik web and dealer network.
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Case Study
Arçelik runs its residential solar end to end on solarVis
From a Lead Generator pilot in 2022 to a single platform that powers every B2C residential project today.
A single platform to manage our B2C residential solar operations from end to end.
Ersin Keş
Head of Sales, Energy Solutions B2C & Key Accounts
Industry
Appliance manufacturing + solar
Headquarters
Istanbul, Türkiye
Partner since
Q2 2022
Solutions used
Lead Generator, CRM, Design Tool
How it started
2023 · How it started
We have been using solarVis for lead generation and dealership management, and it has been a game-changer for a manufacturing-focused business like ours. Thanks to solarVis, we can process thousands of leads per year and manage our dealers and their installation processes from start to finish.
Bora Çetiner
Corporate Marketing Manager (2023)
Arçelik
Background
A manufacturer that turned a production line into a power line
01Heritage
Koç Holding subsidiary
One of Europe's largest home appliance manufacturers, producing more than eight billion dollars of goods every year.
022021
Own-brand solar panels launch
Arçelik began selling solar panels under its own brand, recognising the momentum building in residential solar.
03Q2 2022
solarVis partnership begins
The partnership started to bring a scaled lead and dealer playbook to the residential channel.
042023
Istanbul production opens
Arçelik opened a dedicated solar panel production facility in Istanbul to vertically integrate the residential stack.
01
Phase 1 · 2022 to 2024
The Lead Generator chapter
Arçelik needed to convert brand trust into qualified solar demand at scale. The solarVis Lead Generator was embedded on Arçelik's website and inside the sales hub, giving every dealer the same qualification logic and routing leads straight into the existing CRM. Within days of go-live the team was processing thousands of qualified leads a year with a methodology that travelled consistently across the network.
Phase 1 · 2022 to 2024
thousands
qualified leads per year
02
Phase 2 · Today
Residential solar, end to end on one platform
Four years in, the partnership has grown well beyond lead capture. Today every B2C residential project flows through solarVis from the first customer touchpoint to the solar system on the roof. Arçelik's Energy dealer network, CRM, design tool, final offers, and delivery operations all run on one operational layer.
01Solar customerInbound interest
02Lead GeneratorInstant qualification
03Energy dealerLocal ownership
04CRM + DesignPlan & prepare
05Final offerBranded proposal
06Delivery & installSystem on the roof
01Solar customerInbound interest
02Lead GeneratorInstant qualification
03Energy dealerLocal ownership
04CRM + DesignPlan & prepare
05Final offerBranded proposal
06Delivery & installSystem on the roof
How it's going
Our partnership with solarVis gives us a single platform to manage our B2C - Residential solar operations from end to end. That brings better control, efficiency, and alignment with Arçelik's standards. Our teams work more smoothly, and we're delivering a strong experience to our customers today.
Ersin Keş
Head of Sales, Energy Solutions B2C & Key Accounts
Arçelik
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